The owner of a New York City bakery that has become the subject of social media ridicule after its name was chosen to convey the contents of its ovens said Monday the name is a reflection of the culture of New Zealand.
In a tweet, a post from the bakery’s website, @tammybakery, read, “We love to bake with our family, but don’t take the word ‘bakery’ for granted.”
The bakery, which has a New Jersey location, was named after its owner, who is a New Yorker.
It said its name is meant to be “a play on words that reflect the cultural diversity of New York.”
“Our customers are drawn to the bakery because of the delicious, wholesome foods and the friendly staff,” it said.
The name is part of a larger conversation about identity in New York.
New Yorkers are now more likely to say they identify as an American than as a British or French person, according to a survey by the Pew Research Center.
Pew said it also found that the number of Americans identifying as either British or American has risen from 19 percent in the early 1990s to more than 40 percent now.
“The word bakery is a little bit of a mouthful,” said Mark Gertz, a professor of English at Brooklyn College who specializes in New Yorker identity and culture.
“It’s very inclusive.”
Gertz said the name was an effort to get people to know the city.
“It is a symbol of our diversity,” he said.
“If we’re really thinking about what we want to be, then I think it’s a good name for us.”